took what many thought was a big risk in 2009 by turning their fantasy MMO Dungeons and Dragons Online
from a subscription-based game to a free-to-play title. That move turned out to be highly successful so Turbine is doing it again with their other major MMO game Lord of the Rings Online
which will move to a free-to-play business model this fall. This will be a worldwide move for the game with Codemasters
handling the game's European side.
The move to a free-to-play model will be much like how D&D Online
changed with Turbine letting folks play the main game for free with additional content (expansions, quest packs, items, etc) available via an in-game store for additional money. Players will still be able to access everything in the game with a subscription fee. Players who want to see what the new Lord of the Rings Online
will be like can enter the beta program
which will begin on June 16. When the game makes the transition to the free-to-play model it will also add some new content
, including new starting areas, a new region to explore and more.