starcraft-2-100-million posts

Report: StarCraft II cost over $100 million to make

We know that Blizzard took several years to develop StarCraft II, but just how much did the PC only sci-fi RTS sequel actually cost to make? According to a new report in the Wall Street Journal (paid registration required) the game's budget was over $100 million.

The report doesn't cite a source for its budget number but even if that figure true the game is expected to turn a profit for Blizzard and its parent company Activision Blizzard. Analysts expect sales of the game to total several million this year worldwide and at $60 per copy that means the game will have to sell "just" 1.7 million copies to go over the $100 million mark.

The article also has a quote from Blizzard CEO Mike Morhaime who hopes that players of its MMO blockbuster World of Warcraft will also pick up StarCraft II. He states, "We've brought in a lot of new players in the beta testing who've been playing 'World of Warcraft' but have never tried Starcraft."
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