Video Game Awards 2010 a mixed bag, ratings wise
Last Saturday's broadcast of the 2010 Video Game Awards on Spike TV was actually less about the awards and more about the many game announcements and trailers that were shown during the event. But did all of that translate into people watching the awards show?
Variety has the ratings breakdown for this year's award and its somewhat of a mixed bag for Spike TV. Overall ratings for the 2010 VGA came in at 627,000 viewers which is a 3 percent drop from last year and is also the fourth straight year that the broadcast lost overall viewers. On the other hand the much valued (by TV advertisers) 18-49 age group actually rose ratings 12 percent. Overall the 18-34 age group went up 5 percent and men aged 18-34 went up 15 percent. So it seems that even with overall losses the VGAs are hitting the right demographic in terms of viewers.
Variety has the ratings breakdown for this year's award and its somewhat of a mixed bag for Spike TV. Overall ratings for the 2010 VGA came in at 627,000 viewers which is a 3 percent drop from last year and is also the fourth straight year that the broadcast lost overall viewers. On the other hand the much valued (by TV advertisers) 18-49 age group actually rose ratings 12 percent. Overall the 18-34 age group went up 5 percent and men aged 18-34 went up 15 percent. So it seems that even with overall losses the VGAs are hitting the right demographic in terms of viewers.










