The switch from
Games For Windows Live to
Steam may have helded
Warhammer 40,000 Dawn of War II Retribution's overall sales, according to reps from the sci-fi RTS game's developer
Relic and its publisher
THQ. In a new interview over at The A List Daily, THQ's Director of Global Brand Management Georgina Verdon said, "Going exclusive through Steam helped drive awareness with their millions of users by way of banners and message support so by the time we opened the beta up to all Steam customers, we had a huge number of people playing."
Those effots, along with some others like streaming beta matches with top Starcraft players, ended up being very successful for the game, with Verdon saying, "This hype and activity helped us exceed our digital pre-order forecast by 129 percent."
The game's Last Stand multiplayer gameplay mode is now
available to purchase and download via Steam, under the title The Last Standalone, for a mere $10.