phillips posts

At the young, impressionable, and stupid age of 13, I remember being influenced by Nintendo's horrid Play it Loud television commercials. The sight of gamers like myself rocking out while playing Mortal Kombat II, Super Mario World, Star Fox, Super Street Fighter II and other popular titles at full volume looked totally fun, a guaranteed way to increase the immersion factor of my favorite Super NES games and rebel against the serious, studious parents who, according to Nintendo, wanted to limit my precious gaming time.

Those of you who, like me, attempted to play "it" as loudly as possible most likely recall that the commercials were all hype -- loud, painful, and unrewarding. While pleasant at lower volumes, the sound on the SNES, while not as grating as the underwater gurgling emitted by the Sega Genesis, were muffled, crackly, and distorted at medium to high levels. Even worse, playing it loud didn't exactly sit well with parents. Sure, the commercials showed authority figures staring in disbelief at their wild teenage gamer children, but they forgot to show the part where those crazy kids got grounded for playing games at ridiculous volumes.

Quality sound systems have come into their own since then, with many snazzy setups readily affordable and worth every penny due to the theater-like atmosphere they provide. Couple that with the fact that this generation of games is actually meant to be played at a higher volume than five or six, and it's easy to understand why many gamers value their sound systems above pricey graphics cards.

The Phillips amBX system is more than just a quality audio experience. Equipped with speakers, lights, fans, and a wrist pad offering a more dynamic level of force feedback, amBX is deservedly being billed as a total immersion system, one that won't just bring pleasure to your ears, but to every part of your being involved in the gaming experience.

Phillips has been pushing their amBX ambient hardware for PC games for some time now but today the company announced price cuts across the board on its hardware, at least in the UK, bringing the price point under 100 pounds for its Starter Kit. In addition, the company announced plans to add amBX support to the upcoming Ubisoft flying action game Tom Clancy's HAWX.

The near-future flying action game is due out this fall and the amBX technology will add things like rumble effects via a wrist strip along with lighting and fan effect to supposedly give the player more immersion while playing the game. amBX has previously announced support for other upcoming Ubisoft titles like Far Cry 2 and Brothers in Arms: Hell's Highway.