All they did was to write and draw a game-oriented comic strip on the internet. Yet Mike Krahulik and Jerry Holkins's launch of the
Penny Arcade web strip and site in 1998 was just the starting point for a host of other opportunities. Now those efforts have landed the duo on the list of Time's 2010 list of the world's 100 most influential people.
While the Penny Arcade web site has 3.5 million readers, Time focuses on two of the team's other ventures; the
Penny Arcade Expo, which now has two events per year that bring in over 50,000 attendees for each event, and
Child's Play, the children's hospital charity that raises over $1,000,000 in money and gifts per year. While the creators of all these ventures give the credit for their success to their fans, Time states, "Krahulik and Holkins have become the tastemakers, and conscience, of an industry the size of Hollywood."