Alt-Tab: The casual crutch


In an age where PC gaming is shifting away from the hardcore to the casual, PopCap finds itself perched at the peak of a very high mountain. Easily accessible titles such as Bejeweled, Peggle, and Heavy Weapons have made the company synonymous with simplistic-yet-addictive casual experiences -- but why? Why PopCap as opposed to the seemingly infinite number of other casual games developers?
Co-founder John Vechey, CEO David Roberts and PR director Garth Chouteau sit down with Gamasutra to discuss a number of interesting topics, spanning the console downloadable market versus that of the PC, the company's structure, and its thoughts behind its many successful business strategies.


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