Calling the PC game user base as "gigantic", he states, " ... PC downloads are awesome. ... The margins are much better and we don't have any rules in terms of first party approvals. From our perspective, it's an extremely healthy platform. ... It's totally conceivable it will become our biggest platform." He adds that EA is looking more and more to the free-to-play PC platform, saying, "I think that free to play model is coming to the west in a big way."
While those words sound good, we would also remind Gibeau that in terms of the PC platform in EA's multiplatform games they tend to treat the PC port poorly compared to a game's console counterparts, denying the PC users downloadable content and demos in games like Dead Space 2 and Need For Speed Hot Pursuit.