Last July
Electronic Arts launched
Need For Speed World, the persistant online-online racing game. At the time players were able to play the game for free up to the game's 10th level but had to pay $20 to gain access to the rest of the game's content. Today EA revealed that the free level cap has been lifted. That means "anyone will be able to race all the way through to Level 50 and will have full access to the entire World, all Events and Game Modes, both present and future."
People who purchased the Starter Pack before today will be getting an extra bonus in the form of free seven-day in-game rentals to three cars (BMW M3 GTR, the Lamborghini Gallardo LP560-4 and the Audi R8 4.2 FSI Quattro). More content will be added to Need For Speed World in the coming weeks including new cars, a new co-op pursuit mode and more. EA also announced today that over 1 million players have registered to play
Need For Speed Online.