lord-of-ultima posts

After a semi-stealth introduction several months ago, Electronic Arts has officially launched their browser-based free-to-play MMO Lord of Ultima. The game, set in the universe of the many Ultima RPGs, is the first all new game that has used the setting since the launch of the long running subscription MMO Ultima Online over 10 years ago.

Developed by EA's Phenomic studio who previous made 2009's online RTS game Battleforge, this new game is clearly an attempt by EA to try to get some of the audience that has made a number of other browser-based MMO successful, most notably Jagex's Runescape. The game itself lets player grow their fantasy kingdom, either through peaceful diplomatic means or by military force.

A few months ago Electronic Arts, without any prior promotion, launched a browser-based MMO called Lord of Ultima. The game from developer EA Phenomic seems to be EA's attempt to get into the free-to-play browser MMO market that's currently dominated by Runescape. It's also the first new game to use the "Ultima" name in over 10 years.

Today the game went into open beta which means anyone can go in and start playing. One of the new additions is the in-game Shop where players can purchase "Diamonds" which then can be used to purchase other in-game items. The game has also added quests and quite a number of other features.