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Ubisoft (Assassin's Creed, Prince of Persia) is letting its gourmet franchises cook in the oven of public anticipation before releasing new titles, according to Forbes. The business publication said the publisher is "patient enough to allow its brands to grow slowly so gamers don't tire of them."

Forbes posited that Ubisoft is doing this because it has learned from past mistakes. When Prince of Persia: The Sands of Time became a best-selling hit, the company rolled out two sequels (Warrior Within, The Two Thrones) in rapid succession to capitalize on the brand. Neither follow-up achieved the smash success of the first game.

Ubisoft then decided to give customers a breather, and has waited three years to release the next Prince of Persia game. It plans to use the same strategy with Assassin's Creed, which was the industry's all-time best selling game from a totally new IP. The president of Ubisoft North America said:"When we bring it back, there will be more anticipation for it."

[Via Joystiq]

Eurogamer's Kristan Reed followed up on Epic Games' recent flurry of XBox 360 Unreal Tournament 3 announcements by speaking with VP Mark Rein yesterday. They covered a wide variety of Epic-related topics. Not the least of those: speculation about a third single-player title in the Unreal franchise.

"I'm sure that at some point in our future we will make another single-player, story-driven Unreal game," said Rein. "I'm sure at some point there will be one. There are no plans to do one today." So it's coming, but not any time soon! Other info from the interview: there are no specific plans to release the 360 exclusive content on the PC but "who knows," more downloadable content is on the way, Epic is working on new IPs, and Gears of War 2 is (of course) going to be awesome.

The rest of the interview covered subjects related exclusively to the Epic's console work.