Even more BioShock 2 viral marketing heads to lucky fans
A few days ago we reported that certain folks were being sent membership cards for the International Order of the Pawns, the latest viral marketing efforts to promote BioShock 2. Now it appears there is indeed a follow up to the delivery of the membership cards. The official BioShock 2 message board now has reports of certain folks being delivered chess pawn pieces and a note with some kind of code.
The pawn piece and note were delivered by a member of the fictional Speedy Brothers delivery service (who have shown up at fan's homes to deliver other pieces of the BioShock 2 viral puzzle in the past). The message boards are attempting to decipher the code which may or may not be chess moves. Just how far does this promo campaign goes and how does it ultimately related to the release of the upcoming first person shooter.? Who knows.
[Via Kotaku]
The pawn piece and note were delivered by a member of the fictional Speedy Brothers delivery service (who have shown up at fan's homes to deliver other pieces of the BioShock 2 viral puzzle in the past). The message boards are attempting to decipher the code which may or may not be chess moves. Just how far does this promo campaign goes and how does it ultimately related to the release of the upcoming first person shooter.? Who knows.
[Via Kotaku]




