internationa-order-of-the-pawns posts

Even more BioShock 2 viral marketing heads to lucky fans


A few days ago we reported that certain folks were being sent membership cards for the International Order of the Pawns, the latest viral marketing efforts to promote BioShock 2. Now it appears there is indeed a follow up to the delivery of the membership cards. The official BioShock 2 message board now has reports of certain folks being delivered chess pawn pieces and a note with some kind of code.

The pawn piece and note were delivered by a member of the fictional Speedy Brothers delivery service (who have shown up at fan's homes to deliver other pieces of the BioShock 2 viral puzzle in the past). The message boards are attempting to decipher the code which may or may not be chess moves. Just how far does this promo campaign goes and how does it ultimately related to the release of the upcoming first person shooter.? Who knows.

[Via Kotaku]

More BioShock 2 viral marketing hits a few lucky mailboxes


Just when you thought the odd marketing for BioShock 2 was over, along comes word of a new mailing that was handled over the holidays for a select few fans of the upcoming 2K Games shooter sequel. A few people who emailed a mysterious contact in the last marketing campaign have reported getting back what you see above this post; a card that looks like a membership into a odd sounding organization.

The group is called the International Order of the Pawns. Each membership card, according to the 2K Games' BioShock 2 forums, is unique with its own number (there are apparently only 100 cards made) with a different code name for each person (Adobe Pawn, Ivy Pawn, etc). There's speculation that something else is in the words in connection with these membership cards. Meanwhile the game itself is still set for release in early February.
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