Will Modern Warfare 2 have the "biggest entertainment launch of all time"?
To that end the publisher has hired LA-based agency TBWA/Chiat/Day to handle the ad campaign for the game but as the article itself states there may not been much need for a massive campaign since Modern Warfare 2 already is seen as the big multiplatform game release of 2009. Call of Duty 4: Modern Warfare has sold over 13 million copies since its November 2007 release. By contrast one analyst is predicting that Modern Warfare 2 could sell as many as 11 million copies in its first two months of release.










