easy-studios posts

PC gamers have seen more and more games priced at $60. At the same time PC gamers have also seen the rise of the "free-to-play" business model for games. One of the leaders of the latter model is Electronic Arts who has a number of such games either online now (Battlefield Heroes, Battle Forge, Lord of Ultima) or in the works (Battlefield Play4Free, pictured above).

The head of EA's play-for-free games division, Easy Studios, is Ben Cousins and in a chat with Rock Paper Shotgun he doesn't mince words by saying, "I can't think of anything more exploitative than gating all of your content behind having to pay someone $60." He adds that games that are priced so high can be a "really harsh business model" compared to what his division is trying to do. He states, "What we do is enable everyone to play the game, and figure out if they like it. If they don't like it they can walk away and they don't lose anything."