Analyst: EA to charge for demos (sort of)
Back when we were kids, "premium downloadable content" that was released before the game had another term; "demos." However this new strategy would have what would be considered " a very long game demo" be released via download and priced at $10 or $15 before the final full version of the game would be released a few months later.
Pachter uses the release of the $15 Battlefield 1943 console game (still supposedly coming to the PC) as an example, saying, "If DICE were able to follow Battlefield 1943 with a full-blown European WWII campaign game a few months later, it would have been a wild success." Of course for such a strategy to actually work, the $10 or $15 "premium downloadable content" would have to be actually worth $10 or $15 to download. We have emailed EA to get some clarification on this new strategy and if it means the death of the free demo.












