In-game ad company IGA Worldwide raises new funds
A few years ago, the game industry was all abuzz about how in-game advertising was going to be a brand new and significant revenue stream for game developers and publishers. And then in 2008 the "Great Recession" hit the ad industry in general like a ton of bricks. The chairman of one of the leading in-game ad companies, IGA Worldwide, Justin Townsend, admitted in March 2009 that it was trying to raise more funds and was even thinking of selling off the company.Now that the economy is slightly better off (knock on wood) IGA Worldwide has announced that it has in fact secured new funding through new and existing sources. The company stated in a press release that it is "aggressively focusing on expanding our advertising product lineup, game portfolio and global reach for 2010 and 2011." Specific financial numbers for the privately held IGA were not revealed. It states that it has "an exciting line up of AAA game titles" for its services but specific games were not revealed.









