While
Valve has never revealed specific revenue and sales numbers for its Steam PC/Mac download service, a organization called
Forecasting and Analyzing Digital Entertainment (FADE) claims in a press release today that the Steam service generated $970 million in revenue in 2010. The month of December 2010 alone saw $213 million in revenues for Steam, according to FADE's numbers.
While the press release didn't give specific sale unit number, it did say that
Call of Duty: Black Ops was the number one best selling game on Steam in 2010 with $98.2 million in revenue. Assuming that number is accurate, that means the game sold about 1.6 million copies on Steam (at $59.99 a copy) in less than two months. The 2009 released shooter
Call of Duty: Modern Warfare 2 came in second in revenue in 2010 with $39.4 million and Valve's own game
Left 4 Dead 2 was third with $36 million. According to FADE's study, over 180 games on Steam had sales of at least $1 million in 2010.
Big Download contacted FADE to find out more about how it came up with its Steam revenue numbers. It's Director of Research & Analysis Benjamin Schlichter told us, "Our sales figures for Steam are estimated by incorporating a passive user survey of approximately 8 million registered Steam users. This allows us to track actual sales conversions by users, so we can offer insights into the Steam market." He declined to give more info about FADE's methodology, stating, "Our system is proprietary, which allows us to ensure our competitors can't offer the same volumes of information." We have emailed Valve to see if it wishes to comment on FADE's estimated revenue numbers on Steam. You can check out FADE's estimates of the top 10 best selling games on Steam in 2010 after the jump
Update: We have gotten a statement from Valve's Marketing Director Doug Lombardi who told us simply, "We do not release our detailed sales. We have never met with FADE."