blueprint posts

In what appears to be yet another cost-saving move by Electronic Arts, Variety is reporting through unnamed sources that the game publisher has retired its Blueprint game imprint. Technically EA never officially announced their plans for Blueprint but it was known that it launched over a year ago with the idea of the group developing smaller and more experimental games for the company.

However it appears that the costs of running such a division, which also involved groups from around the world working on EA game projects, were too high. While the games themselves are apparently still in development the Blueprint label itself has been shut down. EA has already retired another of its divisions, EA Casual, and merged their operations within their EA Sims brand.