PopCap could go public in 2011
There's a lot of money in casual game publishing and PopCap remains the leader in this genre with games series like Bejeweled, Zuma, Peggle and of course Plants Vs Zombies. In a new article on the Forbes web site it states that the privately held company has been profitable every year since it started 10 years ago and currently generates $100 million in revenue. At first most of its money came from selling games for the PC and Mac but 2010 saw only 40 percent of PopCap's revenue coming from those platforms with mobile and console ports gaining ground.Now PopCap is aiming for yet another big move; taking the company public. According to the article PopCap could file for an IPO in the second half of 2011. However that's not certain with company head Dave Roberts stating, "There are no investors pushing for it, so we will really only look at it if the markets align."










