aurora-alx posts

When Dell purchased the Miami-based Alienware in 2006, it was a signal that the big PC makers wanted to get into the hearts and minds of PC gamers, many of which spend thousands of dollars each year upgrading and/or building new systems on their own. The idea, of course, is to get those heavy gamers and DIY PC makers to purchase the high end models that made Alienware successful.

However, for a while it looked like Dell was fighting with itself on the high end PC gamer market with Dell's own XPS systems which had cool designs, liquid cooling, special lighting and more. Thankfully Dell decided to retire the XPS brand, at least for high end gaming, and do what it should have done in the first place: let Alienware PCs and branding be Dell's representative to PC gaming.

PC maker Dell bought Miami-based gaming PC company Alienware back in 2006 and since the Alienware brand has continued to be used by Dell as their main brand to sell PCs to hardcore gamers. Today at the Tokyo Game Show, Alienware has revamped almost their entire line of PCs with four all new desktop models (such as the new Aurora model above) as well as a 15 inch version of their high powered gaming laptop.

One of the most interesting things about these new products is what's not inside them. In a phone briefing to Big Download earlier this week, Alienware confirmed that their current product line that is announced today will not have any AMD processors. Alienware simply feels that Intel's current line-up of Core i7 processors outperform AMD's current line up. Alienware will still give gamers options to put in AMD's ATI Radeon graphics chips.

Check out Alienware's new products after the jump: