Though every E3 is always the subject of conversation due to the games and platforms being shown, this year's event has come
under fire from
many developers for being too small, as well as too late in the year to announce any new titles. Some industry analysts have gone so far as to state that E3 will soon be extinct if its current format doesn't undergo a metamorphosis, one that Ed Boon feels could stand to be
a bit more excting.
Academy of Interactive Arts & Sciences president Joseph Olin stands on the other side of the line. In a recent
interview with Shacknews, Olin said that
E3 2008 was "fabulous from the perspective of the games, the software and the titles that are being shown." Olin admits that in terms of the show itself, E3 isn't "as exciting as the products that are within it," but that's not necessarily a bad thing. The emphasis should be on the show, he believes, not the glitz, glamour and noise that surrounded E3s of old.
Olin also feels that
E3 could revert to its traditional use as an announcement stage, rather than being used to show games that were announced months in advance. "You're new once," said Olin. "Why not use new as an advantage, as a point of difference, and be able to promote when it is fresh."
Despite claims from influential outlets such as
Game Politics that E3 is a
thing of the past, the Entertainment Software Association has promised that
E3 2009 will occur as planned.