Minecraft has proven to be the "little indie game that could" as the PC sandbox/adventure game created by Markus "Notch" Persson has continued to see steady sales with almost no marketing and no use of the typical PC download services. Today (in fact just a few minutes ago)
Minecraft sold its 1 millionth digital copy, according to its stats page. That number is basically unheard of for a indie-made PC game and would be impressive for any PC exclusive game, period.
The game was first launched in an "alpha" stage in May 2009 which allowed people to buy the game and be assured they would get all of its future updates and expansions for free. Persson continued to update the game with new features but it took over a year for the game to reach 100,000 units sold. That would still be an impressive sales number for an indie PC game. However
Minecraft rose rapidly in sales and popularity thanks to some well placed internet postings in the summer of 2010, including a rave review on
Valve's Team Fortress 2 web site in July 2010. The game
had sold 125,000 units in September but it only took just over four months for
Minecraft to reach today's 1 million sales mark. Even when
Minecraft moved into its beta stage last December (with a 25 percent raise in its price) sales of the game have yet to slow down.
While Persson was reportedly courted to join major developers like Valve and Bungie over the summer, he decided instead to stay in his native Sweden to launch his own indie game company
Mojang Specifications. The company currently has six people, including Persson, on board where they work on improving and adding to
Minecraft as well as a second, unnamed game project. In the meantime
Minecraft itself is technically still not yet completed. Recently Persson stated that they were looking to finally "complete" the game by the end of 2011.