4th-and-battery posts

PopCap is branching out beyond the family themed casual games that have made the game developer and publisher one of the biggest companies of its type. This week PopCap announced it will release several titles this year under the new 4th & Battery brand.

The brand's official web site has already gone live with a statement from PopCap's head of studios Ed Allard. He states, "We're constantly prototyping wacky ideas in search of the next great thing, but very few of those ideas make it through our intense internal filters to become full-blown PopCap titles." 4th and Battery is designed to be a way for those game to see the light of day which will include games for the PC. Allard states, "They're a bit of a window into the unfiltered chaos of our creative process. A sandbox to let us play around and get messy."