Rockstar Games, popular child of parent company Take-Two Interactive, deals not in sandbox titles nor smut simulators, but in controversy. GamesIndustry.biz interview conducted with Take-Two CEO Ben Feder to discuss the controversial gaming landscape which the publisher's popular Grand Theft Auto games have decisively staked as its own territory, as well as the constantly changing topography of that landscape.Now that many gamers have finished Grand Theft Auto IV's expansive campaign, the focus for many players looking for more storyline longevity from the title has shifted to the promised downloadable content. When asked how he feels about DLC's business model when (ostensibly) compared to other sales methods, Feder expressed his belief that the core GTA fans will be "screaming to buy it" when it becomes available.
Feder admitted that GTA software "just saturates hardware," but increased hardware sales are pivotal if GTA sales are to be increased. According to Feder, this holiday season's hardware sales will go a long way toward deciding which platform will receive more DLC. After all, noted Feder, it's financially wise for Take-Two to aim for the platform with the larger user base: more gamers equal more money.
The interview can be found on GamesIndustry.biz.











