Way back in December 2009, The DC Direct action figure division of DC Comics announced plans to release action figures based on BioWare's Mass Effect sci-fi RPG series. The first series of four figures was supposed to be released in August 2010. However there have been lots of delays since the first announcement with the release date pushed back to February 2011 and now to April 2011.That isn't making BioWare very happy. In a post on BioWare's message board (since deleted) a BioWare rep states, "We are all, including Treehouse, BioWare, and yourselves extremely frustrated with DC Direct. Their handling of this issue has been extremely unprofessional and disrespectful to fans. Once we get the ME2 Action Figure shipped we will not be working with DC Direct again." Indeed a previously announced second set of Mass Effect figures is no longer listed on DC Direct's web site.
[Via Bleeding Cool]


Some background on the "why" would be nice, the story hasn't much to it without any info as to why and how it could be that those action figures get delayed that long and often at DC Direct. Something is clearly wrong there, but what exactly?Posted at 6:46AM on Feb 20th 2011 by Del