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Dead Space 2's "Moms" TV ads attacked by parent group

Dead Space 2 is apparently selling well for publisher Electronic Arts and part of the reason might be those fairly unique "Your Mom Hates Dead Space 2" TV ads that started running a couple of weeks before the game was released. Now the Los Angeles Times reports the parents group Common Sense Media organization has attacked both EA for running the ads as well as the ESRB ratings group for approving the ads.

Common Sense, who has their own ratings system in place for games and other entertainment media, claims the ads violate the ESRB's own ad standards, claiming that the commercials will make the game more desirable for children (Dead Space 2, in case you didn't know, was rated "M" for Mature by the ESRB). In a response, ESRB president Patricia Vance defended its approval of the TV ad campaign stating, "... just because a product desires to be seen as 'cool' or 'edgy' does not in and of itself necessitate that it is directed at children."

[Via VG247.com]

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