It's all about viral marketing these days. You know what we mean; promoting something like, oh, a game for example by creating marketing events that at first don't seem to be marketing at all. That's the case with the newly launched Sarif Industries web site which just happens to be a fictional company found in the upcoming RPG Deus Ex Human Revolution.

The site itself starts out as a fairly bland corporate ad, even if its attempting to show off its cyborg implants. However after a few minutes of exploring the site something else shows up; someone or something from outside takes over and enlists you into a hacking mini-game. If successful you unlock even more stuff that's been deemed classified. All in all its a nice little diversion and a reminder that Deus Ex Human Revolution is due out in the first quarter of 2011.