The same week that graphics chip maker Nvidia launched its new high end GeForce GTX 580 graphics card, the company is also making a new push to promote its products to PC gamers. Nvidia has now launched GeForce.com, replacing its earlier Nzone.com site as its main portal to promote PC gaming and its hardware.

The site contains news and interviews centered around PC gaming and hardware. There are also optimization guides for Nvidia's desktop GPU and direct downloads of Nvidia's GeForce drivers. The site also contains downloadable game demos and tech demos including the Endless City tech demo that was just released as part of the GeForce GTX 580 graphics card.