Star Wars The Old Republic will not be profitable, says Bigpoint CEO
Yet another game industry member is pouring cold water on the chances of success of the upcoming MMO Star Wars: The Old Republic and this time the person is not staying anonymous. IGN reports that Bigpoint's CEO Heiko Hubertz, during a speech at the London Games Conference, claimed that BioWare's MMO would need to have a million subscribers over an extended period of time to just break even. However Hubertz doesn't believe that can be achieved.
Bigpoint, who has been successful in publishing free-to-play browser games and is working on the upcoming Battlestar Galactica MMO title, believes that the monthly subscription model for MMO games is "fundamentally flawed" and that the micro-transaction business model is the only way to go for a successful game in the genre. It's important to point out that at the moment developer BioWare and publisher LucasArts have not yet announced a final business model for Star Wars The Old Republic.
Bigpoint, who has been successful in publishing free-to-play browser games and is working on the upcoming Battlestar Galactica MMO title, believes that the monthly subscription model for MMO games is "fundamentally flawed" and that the micro-transaction business model is the only way to go for a successful game in the genre. It's important to point out that at the moment developer BioWare and publisher LucasArts have not yet announced a final business model for Star Wars The Old Republic.
Reader Comments (Page 1 of 1)
2
>believes that the monthly subscription model for MMO games is "fundamentally flawed" and that the micro-transaction business model is the only way to go for a successful game in the genre.
Maybe he hasn't heard the little game called World of Warcraft?
I mean... sure, if you make an MMO that has no chance of competing against WoW then free2play is the way to go.
But if you can make a really great MMO (very few companies can) then you'll make a lot of money with subscriptions.Posted at 7:19AM on Nov 6th 2010 by ahac



That may be the case for most studios trying to develop an MMO but this is Bioware working on a Star Wars MMO. Sounds to me like Hubertz is a little jealous of the inevitable success that TOR will havePosted at 3:41PM on Nov 5th 2010 by Matt