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Star Wars The Old Republic will not be profitable, says Bigpoint CEO

Yet another game industry member is pouring cold water on the chances of success of the upcoming MMO Star Wars: The Old Republic and this time the person is not staying anonymous. IGN reports that Bigpoint's CEO Heiko Hubertz, during a speech at the London Games Conference, claimed that BioWare's MMO would need to have a million subscribers over an extended period of time to just break even. However Hubertz doesn't believe that can be achieved.

Bigpoint, who has been successful in publishing free-to-play browser games and is working on the upcoming Battlestar Galactica MMO title, believes that the monthly subscription model for MMO games is "fundamentally flawed" and that the micro-transaction business model is the only way to go for a successful game in the genre. It's important to point out that at the moment developer BioWare and publisher LucasArts have not yet announced a final business model for Star Wars The Old Republic.

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