Turbine's decision to make its fantasy MMO Lord of the Rings Online has apparently been a success so far. Our sister site Joystiq reports that during a panel at GDC Online this week, Turbine producer Kate Paiz revealed that the game has doubled its revenues since going the free-to-play route in early September.
In addition Turbine has signed on one million new player accounts for the game since the free-to-play switch over. Paiz also said that over 20 percent of former players have returned to the game thanks to the new free business model. In fact there has been a 400 percent increase in total active players in the game and Paiz claims there's even been an unnamed increase in the game's now optional paid subscriber base.