Today is the day that Turbine officially turns the page on Lord of the Rings Online, turning the subscriber exclusive fantasy MMO into a free-to-play game with subscription options. Turbine and publisher Warner Bros. Interactive clearly know that the J.R.R. Tolkien-themed game has a large mainstream audience. That's maybe why they decided to make a TV commercial for the game for the first time.

The TV ad, which you can see above, is meant to be funny, perhaps lifting some inspiration from Blizzard's World of Warcraft TV ads. The commercial will first be shown on Fox's Family Guy on Sunday although we wonder why Turbine didn't buy ads during this weekend's showing of the Lord of the Rings movie trilogy on TNT.

Download the Lord of the Rings Online TV ad at Big Download