In 2006, PC processor maker AMD made huge headlines with its acquisition of the ATI PC graphics chip and card business for $5.4 billion. Now, four years later, AMD has decided the ATI brand name has served its purpose and will phase out the use of the ATI brand name later this year.

While the ATI brand is going away, AMD will still retain the Radeon brand for its consumer graphics chips and boards. All of AMD's current graphics products will still have the ATI brand, presumably until they are phased out. According to AnandTech, AMD is also simplifying its brands across the board in 2011 with the Vision name as the only one that will be used for all of its CPU products.