After successfully relaunching Dungeons and Dragons Online as a free-to-play MMO in 2009, developer Turbine announced earlier this year it would do the same for Lord of the Rings Online. This morning Turbine announced that the game would officially switch over to the new free-to-play business model on September 10.
The change will happen on the same day in both in the US, where Turbine and its new owner Warner Brothers Interactive publish the game, and in Europe where Codemasters still handles the title. As with D&D Online the new Lord of the Rings Online will allow players to play the game for free with options to either buy new expansion packs and other content or continue to pay a monthly subscription with immediate access to most expansion content.
[Via email press release]