The PC processor and graphics chip maker AMD is in a bit of a pickle. It makes processors that are second to Intel in terms of market share and while its ATI division has been making progress on its biggest rival Nvidia in terms of performance Nvidia's graphic chips are still the market leader for PC gaming. Now AMD has announced a new marketing program that's aimed specifically at PC gamers.

The marketing program is called Gaming Evolved and according to AMD's web site, the program is all about one thing, "Gamers Come First". The site adds, "We will listen carefully to gamers, create solutions and technologies that closely align to their wants and needs, and fulfill our "Gamers Come First!" mandate to the PC gamers of the world." The site also says AMD will listen to game developers as well, saying, "We will deliver the technical support and guidance needed to adopt new technologies like Direct X 11, and provide the indispensible business support that game developers need to help make their games a commercial success"." Big Download plans to contact AMD to get more concrete info on what its new Gaming Evolved program will mean to the PC games industry.