Last month during the heat of E3 2010 news, Interplay
decided to launch the teaser web site
for Fallout Online
, their long-in-development post-apocalypse MMO that's still the subject of a legal battle with Fallout's current owners ZeniMax Media. A few days ago the subscribers of the site's newsletter got some viral marketing emailed to them in the form of a concept art piece and a couple of letters from the wastelands.
It looks like subscribers will be getting these info viral dumps on a regular basis. We still have a lot to be skeptical about concerning Fallout Online
(like if it will ever actually come out) but at leas Interplay is making the wait interesting.