Ubisoft records loss for last fiscal year
Ubisoft blamed the loss on the current worldwide economic situation and said its sales went down 18 percent for its last fiscal year. However there were some bright spots. Assassin's Creed 2 sold nine million copies since its launch on the console last November. Ubisoft says it expects to return to profitability in its current fiscal year.
Reader Comments (Page 1 of 1)
Maybe if they wouldn't have implemented that terribly shitty online-only DRM scheme, they may have sold some PC games...
I think their DRM did more damage than piracy would have.Posted at 3:51PM on May 18th 2010 by Walter Dean
At least they cant actually blame piracy this time!Posted at 4:02PM on May 18th 2010 by Optimaximal
No shit?
"We put terrible DRM into our games, and everyone hates it. We say we are going to continue putting it in our games no matter what. And our sales dropped. This can't be connected somehow."
It's like when companies screw up, and they admit their sales drop, they can't admit it's because they screwed up. They have to blame something else. They know the real reason, but they don't admit it. They can't admit their choice is the reason. It has to be something else. And as long as they blame something else, and keep doing the stupid thing they are doing (the DRM) that somehow sales will pick back up.Posted at 12:10PM on May 27th 2010 by Drakkenfyre



Maybe if they stopped wasting money making so much shovelware for the DS and Wii, and stopped implementing horrible DRM, they'd have a higher profit-to-cost ratio.Posted at 3:49PM on May 18th 2010 by Covarr