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Lord of Ultima officially launches

After a semi-stealth introduction several months ago, Electronic Arts has officially launched their browser-based free-to-play MMO Lord of Ultima. The game, set in the universe of the many Ultima RPGs, is the first all new game that has used the setting since the launch of the long running subscription MMO Ultima Online over 10 years ago.

Developed by EA's Phenomic studio who previous made 2009's online RTS game Battleforge, this new game is clearly an attempt by EA to try to get some of the audience that has made a number of other browser-based MMO successful, most notably Jagex's Runescape. The game itself lets player grow their fantasy kingdom, either through peaceful diplomatic means or by military force.

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