Near the end of GDC 2010 on Saturday, a mysterious lecture given by a person only identified by the name "Phaedrus". As it turned out the speech was made by none other than Will Wright. The creator of The Sims and Spore has technically been out of the PC game development business for a year since leaving EA and forming Stupid Fun Club.

As reported on by Joystiq, Wright spent his GDC speech time on, among other things, the rise of social gaming. While you may see tens of millions of people playing Farmville now, Wright stated that it may not be the "next big thing" in gaming. He stated, "It gets a lot of attention, of course, because investors, when they're looking to invest in something, they're looking to invest in the steep part of this curve."Still, Wright predicts that social gaming could end up "doing about the quarter of the market, really."