Valve has been notorious for keeping sales numbers generated from their Steam service to themselves. Today, however, they opened the door just a little bit on those figures. The company announced today that in 2009 unit sales of games sold on Steam went up 205 percent. Valve also said that since Steam launched in 2004 the service has experienced over 100 percent growth every year since. Steam now has over 1,000 games to download from over 100 developers and publishers.
Of course those numbers, while impressive, mean less when you consider that we have no idea exactly how many unit sales have occurred on Steam since its launch. In terms of Steam user numbers, Valve said that Steam went up to 25 million active user accounts in 2009, a 25 percent increase. 10 million users have profiles in Valve's Steam community service. In December 2009, Steam reached a peak of 2.5 million concurrent users with a monthly total of over 13 billion player minutes. All in all there are clearly a lot of folks who use Steam to download and purchase PC games and the massive growth seems to be continuing.
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I have a theory that they don't reveal their sales figures: to not give incentive to potential competitors to enter the digital distribution business. Right now, people still don't see it as a threat to retail sales, in the future? Yes. Right now? No. I however think that Valve has possibly sold more PC games last year via Steam than retail has in the US. Why tell everyone how much money you're making with this brilliant service, just so that they can come in and try to take your customers?
Posted at 3:11PM on Jan 29th 2010 by NOGAMES



This is something that I do not understand with Steam.
They can track exactly how many copies of games have sold at what prices. Even if they withhold the prices information why not say how many games they have sold?Posted at 2:11PM on Jan 29th 2010 by feffrey