
As we first reported earlier this morning CD Projekt has has officially announced that GoG.com will begin to offer older PC games from Activision's library of titles. Those titles now include games from Activision's merger with Vivendi Games to form Activision Blizzard. Before today's announcement, Big Download got a chance to ask some questions to CD Projekt's co-founder Marcin Iwinski about this development and GoG.com's future. We even managed to sneak in a question about CD Projekt's next big game project, The Witcher 2.
First, GoG.com has been live for well over a year now. Can you give us any concrete info on how many game sales have been made since its launch and is CD Projekt pleased with the results so far?
Although we are still in Beta and preparing for our "official" launch in early 2010, we have indeed been up and running for a good year now. We can't share any detailed information about sales or users, but I can say that all of us at GOG.com and CD Projekt are very happy with the reception by gamers and the performance of the service. For our anniversary (September 2009) we prepared some stats that I'll share here again. The fist year on GOG.com in numbers: 135717 posts on our forums, 28 partners (publishers and developers), 207 game-related wallpapers, 21 game guides, 326 forum avatars, 1861 pieces of game artwork, 89 soundtracks, 7134 hours spent on testing the game to make sure they work well on all systems. Most importantly, we are really proud of our continuously growing community, as GOG.com has proven to be not just another digital distribution platform, but a place where people embrace games and share their passion.
GoG.com's theme of selling DRM-free games for either $5.99 or $9.99 (excluding sales) certainly makes the site different than other services like Steam or Direct2Drive. Still do you foresee a time where GoG.com could begin selling more recent games at higher prices?
Our goal at GOG.com is to have all the good old games up on the service – a full selection of the good stuff out there. Step by step, we're getting closer to making it happen, but there is still some work ahead of us, and this is by far our main focus right now. Adding Activision to our portfolio of partners is a really important and big step, and it's taken us quite some time, but it's just the first big announcement for 2010 and we are already preparing another major partnership. We should be able to have it all ready toward the end of Q1 2010, so do keep an eye on us.
With regards to the pricing – indeed our model is not giving full justice to even just the older games out there. When we have started in 2009 with just 30 titles it was perfectly fine, but now when we are getting closer to 200 games in our catalog and plan to add way more, we definitely need more flexibility. We indeed feel that charging $5.99 for some really, really old games might be a bit too much and that a lower price point would work well here. At the same time if we are talking with our partners to add a 3-years-old hit to the portfolio, $9.99 might be a bit too low, so yes – do expect some new price points up on GOG.com, and definitely way more great games and additional materials.
GoG.com has also strived to create a community with articles about the games in your library and interviews with developers. Do you think these efforts result in new and repeat customers?
Lots of additional materials, no-DRM, the same price all over the world and extensive testing of each game we release are all essential elements of the concept behind GOG.com, as it was planned from the very beginning. First of all we are all gamers and, well, we know how we like to be served – when we are happy with a given game or gaming service and when we are not. The interviews and other articles really just feed into that concept – we want to give people a site and community where they can gather to learn about and talk about classic games.
Also, we have gained quite a bit of experience running our Eastern European publishing and distribution business for the last 15 years. The legal games market in Poland when we started the company in 1994 was practically non-existent, 98% of the games available were pirated, so the real question was not how to be better than other distributors, but more how to convince gamers that buying a legal game makes sense. It was all about value for money for the end consumer, the service and essentially the whole experience they had with the game. I will not go into details, as I could write a novel here, but if you look at GOG.com, what we deliver is what we think is good value for money. Actually, I think the lessons we learned early on with the Polish market have been very helpful, as most of the games we offer on GOG.com have already been widely pirated and are practically a click away, so why should anyone bother to pay us $5.99 or $9.99? It is all about the experience, with the additional materials, interviews, a new and simple installer, the lack of DRM, becoming part of a cool community. Looking at our stats close to 50% of our users have bought more than one game and often a few of them, so they must see value in what we offer, and we are really happy with that. Allow me to say a BIG THANK YOU to all our users – we really do appreciate your continuous support of GOG.com.

