We've been seeing the rise of the digital download business model for PC games for the last few years but one PC gaming publishing executive believes that the industry will turn completely to that model within a year. MCVUK.com reports that 1C Company's international publishing director Darryl Still believes, ""Q1 2011 is my estimate as to when PC games will be sold completely via digital."We don't think that's going to happen that quickly, at least in the US (we are pretty sure there will be lots of retail copies sold of StarCraft II released when it finally ships) . But it is clear that the presence of PC games in retail stores is getting smaller and smaller. Still states, "Digital is fantastic, and we're very pleased with it. But it is not us as the developers and publishers driving products to digital – it is because the options for the PC at retail are so limited."


lol no.
It's not going to happen that soon. Maybe in 10 or 20 years, but certainly not in this decade. I can understand how someone can see it that way with the awesome sales that various digital distributors put on from time to time, but most people still prefer the physical copy of the game.
To be honest, I haven't bought a physical PC game in forever. I believe Mass Effect 2 will be the first physical copy of a PC game that I've bought in a couple of years, and that's mainly because of the "collector's edition" materials.Posted at 9:17PM on Jan 13th 2010 by thatguyrom