The often controversial animal rights group People for the Ethical Treatment of Animals (PETA) have decided to give one of their annual "Proggy" awards to The Sims 3. Electronic Arts' people sim sequel was given the Most Animal-Friendly Game 2009 Award by PETA for its ability to let players create Sims that are vegetarians only. In fact PETA claims that the game's vegan Sims "can even become ill if another Sim serves them meat by accident."

According to a story at Gamasutra, PETA's award to The Sims 3 continues their fairly radical look at animal rights, saying, "by portraying vegetarians in a positive way, other players might be encouraged to give animals a break and stop eating them."