For the past several years the US Government's Federal Trade Commission has been issuing reports on how the entertainment industry markets its products to children. Today the FTC issued its latest report and for the game industry the results are mostly positive.

The FTC's report stated that it found a "high degree of compliance with the video game industry's marketing and advertising rules" and also says that enforcement of the ESRB ratings system at the retail level is high, saying that sales of M-rated games to kids have an "average denial rate of 80 percent." However, the FTC also says that the game industry does "allow game marketers to advertise on many television shows and Web sites popular with children." Furthermore the organization says that content descriptions for games should be on the front of the game box along with the actual rating (content descriptions can be found on the back of most game boxes).

The ESRB issued its own press release in response to the FTC report. While it made no mention of the report's recommendations for content descriptions on the front of game boxes, the ESRB states it will "continue to work diligently to empower parents with the ability to make informed decisions about the computer and video games they deem appropriate for their families and ensure that those games are marketed responsibly."