Lowenstein, who left the organization in 2007, helped to launch the ESA (then called the Interactive Digital Software Association) back in 1994. The trade group helped to establish the current ESRB ratings system for games, launched the E3 trade show in 1996 and defended the industry against lawmakers who seeked to restrict the sales of certain games to minors. Lowenstein will receive his award during the AIAS's annual DICE Summit in February.
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