ESA founder gets Lifetime Achievement Award from AIAS

Posted Nov 10th 2009 2:00PM by John Callaham
Filed under: Culture

The man who helped to create and run the US's leading trade organization for the game industry will be given a huge honor next year. The Academy of Interactive Arts and Sciences has announced that it will give its annual Lifetime Achievement award to Doug Lowenstein, the long time president of the Entertainment Software Association.

Lowenstein, who left the organization in 2007, helped to launch the ESA (then called the Interactive Digital Software Association) back in 1994. The trade group helped to establish the current ESRB ratings system for games, launched the E3 trade show in 1996 and defended the industry against lawmakers who seeked to restrict the sales of certain games to minors. Lowenstein will receive his award during the AIAS's annual DICE Summit in February.

Tags: academy-of-interactive-arts-and-sciences, aias, dice-summit-2010, doug--lowenstein, e3, esa

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