As part of the Windows 7 launch, Microsoft opened up the first retail Microsoft store on Thursday in Scottsdale, Arizona (a second store in California will open next week). In addition to selling items like PCs, Xbox 360s, Zunes and the like, That VideoGame Blog has posted up word that Microsoft are selling PC games in their new retail location, but in a rather cool manner.

Instead of a boxed product you go to a kiosk in the store and select which PC game titles you wish to buy. After you pay for your games, a store employee then creates the disk, case, insert and game manual in the back of the store and hands them to you. The entire process supposedly takes just a few minutes. Perhaps GameStop should consider such a move. It certainly will allow them to offer more PC games than anemic few titles they have in their stores right now. We also wonder why Microsoft failed to mention this rather cool feature in their own promotions about the Microsoft Store.

[Via Joystiq]