Feargus Urquhart - CEO of Obsidian Entertainment:
I think that publishers, who are not wrong in this, see that large budget titles need a way to earn back their budgets. Having a game only on the PC can be a real risk for a publisher because you need to earn upwards of $40M for a PC only game that has a $20M development budget. So, to lessen that risk it means putting the game on multiple platforms. Once you do that you need to focus more on the console SKUs because they are the ones that are going to make or break the game from an awareness and review score standpoint.

With that challenge out there, I'm not sure how Windows 7 itself can solve the problem. You then bring in the issue of the breadth of hardware that you have to deal with on the PC. Making a game that gives the player a great experience on a GMA 500 machine and also on a machine with a NVidia Geforce 295gtx or an ATI Radeon 5870 is a real challenge which Windows 7 can't solve for you. But, having said all that, I've been really enjoying using Windows 7 and I think Microsoft has done a great job creating an OS where we can hopefully figure out how to really push the PC as a gaming platform.

Adam Badowski - The Witcher 2 Project Lead at CD Projekt RED:
In our opinion the general interest in PC gaming will grow visibly due to the launch. We remain interested in the PC market because The Witcher as a brand is strongly connected with this platform. Every new Microsoft Windows release is invariably followed by widespread upgrading of onboard hardware. Gamers tend to tweak their configurations with new components designed to use the new features of the freshly released operating system and to take full advantage of the capabilities it offers. Also, Windows 7 will exclusively support most DirectX 11 features, encouraging players to check out how this will improve their overall game experience. To do that, however, they'll need to grab new games that support those features.

Adam Oldakowski - Managing Director at GOG.com
I think that Windows 7 has created a lot of interest especially for the PC gaming market, with its new performance and features, including DirectX11, which everyone hopes will deliver more realistic graphics – everyone is anxiously waiting for the first games with those features implemented. Whether this interest in gaming and Windows 7 will last longer than the initial hype really depends on whether Microsoft can deliver a steady OS and that top titles are released by developers to use the features of DirectX11 in the near future. It appears that Windows 7 will probably win over many users with DirectX11 and because of its overall performance as compared to Vista. I can only speculate that Windows 7 may not run on the various netbooks/laptops that are currently being sold and that this may dampen the hype surrounding Windows 7, as low-end computers continue to use older operating systems. The "casual" population may not upgrade, which is still not really a bad thing for our games on GOG.com, as they run on these systems as well.