Turbine claims D&D Online more successful now that it's free-to-play

Posted Oct 14th 2009 4:00PM by John Callaham
Filed under: MMO

Turbine's plan to turn their subscription-based fantasy MMO Dungeons and Dragons Online into a free-to-play game has apparently been very successful. The new version launched in early September and while it's not a surprise to learn the game has more players, it is surprising to learn that the game has also seen an increase in revenues.

Fernando Paiz, Turbine's Executive Producer, tells Ars Technica, "All aspects of our business are growing. Hundreds of thousands of new players in the world are playing for free, with a very high percentage using the store." That's the in-game store where players can purchase things from new items all the way to new adventures packs. Even more interesting is that the now optional monthly subscription numbers have also increased 40 percent since the free-to-play model went live (naturally specific numbers were not revealed).

[Via Blue's News]

Tags: ddo, dungeons-and-dragons-online, turbine

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