Fernando Paiz, Turbine's Executive Producer, tells Ars Technica, "All aspects of our business are growing. Hundreds of thousands of new players in the world are playing for free, with a very high percentage using the store." That's the in-game store where players can purchase things from new items all the way to new adventures packs. Even more interesting is that the now optional monthly subscription numbers have also increased 40 percent since the free-to-play model went live (naturally specific numbers were not revealed).
[Via Blue's News]
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