The Sims and Spore creator Will Wright shocked many in the game industry earlier this year when he decided to leave his long time development team at Electronic Arts to start an all new company with the terrific name Stupid Fun Club. VentureBeat chatted with Wright this week to get an update on what he's been up to and what he has planned for his new company.

Wright says that Stupid Fun Club has three projects in the works right now including one that might be released in the next year. However not all of the projects involve video or PC games. Wright states, "One of them is toy related. The others aren't. We are looking at a lot of different industries. There's the web. Toys. We're not restricted to one type of entertainment. We're kind of looking for ideas that cross a lot of different boundaries." However games are not far from his mind with Wright saying, "We are taking the games industry into other areas. We are expanding what we call the 'play industry.' Games are limited in some ways. Play can be applied to so many different kinds of experiences."