Last week, the entertainment business world was shocked to hear that Disney was planning to purchase comic book company Marvel Entertainment for $3 billion. Marvel's main rival, DC Comics, is already owned by a big media company Time Warner. Now it looks like Time Warner is going to be taking its comic book division a little more seriously.

This week, Time Warner's Warner Bros. Entertainment announced that DC Comics is no more and in a Crisis on Infinite Earths revamp the division will be renamed to DC Entertainment. Warner Bros. Entertainment will now be in charge of " . . . strategically integrating the DC Comics business, brand and characters deeply into Warner Bros. Entertainment and all its content and distribution businesses." That, by the way, does include "interactive entertainment".

Along with this new revamp comes a new leader in Diane Nelson who takes over as president of DC Entertainment. She was previous in charge of Warner Bros. Harry Potter license (and will apparently continue in that role). Long time DC Comics President & Publisher Paul Levitz will leave that position but will become a writer for at least one DC Comic title, Adventure Comics.

This year's release of Batman: Arkham Asylum proved that a good game with a DC Comics character could be made. At the moment the only other announced DC Comics-based game that's in development is DC Universe Online, the MMO that's under development by Sony Online.