Blizzard registers "Cataclysm" as new trademark

Posted Jul 1st 2009 9:00PM by John Callaham
Filed under: Biz, MMO, World of Warcraft

Most of the time we really don't care about new trademarks filed by game companies. Quite frankly, filing trademarks is easy; it's making the games that's the hard part. However we will make a small exception for this mention of a new trademark from Blizzard Entertainment who seems to milk its previous IPs (Warcraft, Starcraft and Diablo) for all they are worth (which is quite a bit actually).

According to game trademark-hunting web site superannuation, Blizzard has put in a trademark for "Catalysm" that will cover "computer games, paper-based products, and online games". Our sister site WoW.com hints that the name could be used for an upcoming World of Warcraft expansion pack or it could be used for . . . something else. Anyway, as we said, it's not the title that's really important . . is it?

Tags: blizzard, blizzard-entertainment, cataclysm, world-of-warcraft

Reader Comments (Page 1 of 1)

Sounds Gross.Posted at 10:54PM on Jul 1st 2009 by Cheesus(Crust)

My understanding was that they are working on a new MMO unrelated to any of their current franchises. Maybe its for that, well see.Posted at 2:26AM on Jul 2nd 2009 by Solice

It is Homeworld Cataclysm 2!!!

Wait what?Posted at 3:34AM on Jul 2nd 2009 by Dragan